Explore the Psychology of Colour in the Food & Drink Branding
You might not realize it yet but choosing the right foods can affect your physical health, improve your mood, boost your energy, and improve your mental functioning. Looking at the nutritional intake is a part of making a food choice. However, color also plays a vital role in influencing visual perception, emotion, and human behavior. So, if you are running a food and beverage business, it’s good to spend some time in making the right choice of color while creating an innovative drink packaging design . Let’s explore the psychology of color in the food and drink branding to know the meaning of specific colors: 1. Red Red and yellow have a special relevance in the fast food industry as many restaurants are using these colors in their food and drink branding. Various reputed food brands are using red in their marketing strategy to stimulate the senses and make the customer excited to try the product as it heightens the nerve impulses ...