Explore the Psychology of Colour in the Food & Drink Branding


You might not realize it yet but choosing the right foods can affect your physical health, improve your mood, boost your energy, and improve your mental functioning. Looking at the nutritional intake is a part of making a food choice. However, color also plays a vital role in influencing visual perception, emotion, and human behavior.   

So, if you are running a food and beverage business, it’s good to spend some time in making the right choice of color while creating an innovative drink packaging design.  


Let’s explore the psychology of color in the food and drink branding to know the meaning of specific colors:

1.     Red

Red and yellow have a special relevance in the fast food industry as many restaurants are using these colors in their food and drink branding. Various reputed food brands are using red in their marketing strategy to stimulate the senses and make the customer excited to try the product as it heightens the nerve impulses and increases the heart rate.  Red also helps to enhance the appetite of the customer and creates a physical response.

2.     Blue

Blue is the color that symbolizes freshness and cleanliness. So, this color can be a great option if you are selling and promoting a chilled product. Blue is also associated with serenity and relaxation, making it ideal for marketing of baby products and health care products with healing properties. However, it’s good to remember that blue can suppress appetite and reduce hunger so you must use it accordingly.

3.     Yellow

Yellow is considered as a color that can be quickly processed by the customer’s mind. Food & drink brand agency also uses yellow to stimulate the appetite of the potential customers, similar to red. Also, yellow is usually associated with enthusiasm, optimism, and youthfulness. This color promotes the feelings of positivity and happiness as it relates to the sun’s electric energy. 


4.     Green

    Green has become a popular color choice for healthy, natural, organic or vegetarian products and symbolizes health and well-being.  So, a brand building agency in London uses green in the food and drink packaging for products made with natural ingredients. Customers also look for green color in the food and drink packaging to find out whether the brand follows an environment-friendly method of production.

5.     White

White shows the feelings of cleanliness, purity and simplicity. So, white in a food and drink packaging indicates that the product is not made of many ingredients.  This color is generally used for food products such as milk, yogurt and cream.                           

 

 

 

 

 

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