Ventur Agency

 The food and beverage industry has constantly changed over the past few years due to the shift in consumer preferences and buying patterns. So, a food and beverage business owner must stay updated with the latest trends and challenges to get a clear idea of their target market. In addition, a food and beverage brand must focus on building a great first impression on its customers using a compelling and innovative packaging design.  A professional strategic branding agency must consider essential elements such as the quality, color, and texture of packaging and cost while branding a food and beverage product. Curious to know how the concept of branding took its final shape in the food and drink industry? If yes, you have found the correct answer! Let’s explore the three main phases of the evolution of branding in the food and drink industry: Phase 1- Fragmentation The first phase, also known as fragmentation, existed before 1880 when the food brands supplied their products lo...

If you own a food and drink business, it’s crucial to gain business visibility on social media platforms to reach out to potential and existing customers. Social media marketing is a vital part of your brand strategy in London as it helps you expand your customer base and attract customer loyalty. Many popular social media platforms help to strengthen your customer relationship, build a great online presence and develop a powerful connection with your target audience.  So, if you are still wondering why you need to include social media in your brand strategy, here is an easy guide! Let’s take a look at the three reasons why social media is part of brand strategy for your food and drink business: 1.Builds Connection with Your Audience  Social media marketing is a cost-effective way to create a long-lasting impact on your audience and develop a strong connection with them. So, you can promote the products and services of your food and beverage business on social media platforms...

If you own a food business, you must create effective branding for your business. Brand identity is an essential component of branding that reflects your brand's personality and the values you exhibit to your customers. So, hiring an expert food branding strategist is good for creating a powerful brand identity to gain a competitive edge in the food industry, attract customer loyalty, and boost your business growth. So, let's take a look at the three steps to develop and strategize the brand identity of a food brand:        1.Identify Your Target Audience and Competitors  The first step to developing an effective brand identity is understanding the target audience. So, you need to know the demographics and the major challenges or problems your customers usually face.  You can ask your customer support team to identify the customer's problems and suggest how your company can help to solve them. Also, you need to know how your brand differs from the competit...